Virtual Case Discussion with Professor Elie Ofek

Date: 

Thursday, January 14, 2021 (All day)

On January 14th, Harvard Center Shanghai organized a virtual teaching event featuring a newly-published HBS case, “Tencent: Combining Technology and Culture,” authored by Professor Elie Ofek. Professor Ofek led the discussion, soliciting differing views from participants to explore the key questions in the case. Participants discussed how Tencent, one of the largest internet technology conglomerates in China, created a new initiative to expand into the cultural content business, and how it faced the challenge of developing a blockbuster media franchise akin to Disney’s Marvel Cinematic Universe. More than 110 people attended the event including HBS alumni, faculty from business schools in China, and practitioners from the cultural sector.